Inder Phull: PIXELYNX, Music in the metaverse, Can AI Create Great Music, Becoming a DJ, Creating Immersive Experience, Web3 Production Techniques, House Music, Experimentation, Artist DNA, IP And The Blurred Lines Of Ownership And Authorship, Reimagining The Music Industry and much more…

About Inder Phull

Inder Phull has worked across music, entertainment and partnerships for the past 10 years. He started his first agency when he was 21 years old and has gone on to work with some of the biggest global brands. He is the founder and CEO of Pixelynx, a gaming venture that has been co-founded by iconic musicians (deadmau5 & Richie Hawtin). Their mission is to create a portal into the metaverse by helping the entertainment industry launch virtual worlds and digital collectibles.

In his own words, Inder is “blurring the lines between music, gaming, film and technology.”

In this deep and expansive episode we go down the AI rabbit hole. And we go deep. From the music of physics and blackholes we traverse time and space and music and examine the challenges and benefits of AI producing music. 

Please enjoy the show!

Quotes From Inder Phull

“I decided to set up a business that would help brands access culture, whether it was skate culture, music culture, youth culture, and my first client was Lacoste.”

“I started working with these major brands, and my role was basically helping these brands access youth culture, and music was at the heart of that. I would be pairing up brands with different talent and using technology and immersive experiences to bring their brand messages to life.”

“We started developing multiple products and conducting tests to explore new ways of interacting with music. One of the products we tested was a mobile music collection game, similar to Pokemon Go but for music.”

“On a broader level, the concept of interactive music is now a big conversation. Many artists are experimenting with what it means and how they can deliver their music in a more dynamic way. Interoperability, largely a web3 concept, is also intriguing, especially for the music industry.”

“I think the next generation of products will give everyone the ability to experience music and actually express their musical identity without feeling like it’s for the elite or for the top one percent of people.”

“Artist DNA. It’s basically the body of work that represents an artist’s music, not just the full track, but the stem files. So, the vocals, the bass lines, the melodies, all the way down to the artwork. The idea is players can collect this DNA and then use it to create new content.”

“The technology helps facilitate creativity, but it’s not the end goal. The goal is to make sure that whoever’s using it feels like they can express themselves and they’ve been able to have an idea or an emotion and bring it to life.”