"Sync licensing is hard. Let's just start there."
"A sync license really is an insurance policy for the user to not get hit with a massive copyright infringement fine."
"But what happens is you get millions of users, and you get hundreds of millions of posts, and you can't police all that unless you've built your systems the right way."
"There is no collective organization in the U.S. that manages sync rights. Outside the U.S, there are some, depending on the territory. But in the U.S., it's directly with the rights owners."
"The exciting thing about web3, blockchain, crypto, is there is this sort of beautiful vision of direct payments with perfect accuracy, instantly paid, very low fees."
About Keatly Haldeman
Keatly Haldeman is the Co-founder and CEO of Dequency, a peer-to-peer marketplace for music rightsholders to license their work to web3 creators and platforms, including NFT artists, metaverse content creators, and on-chain game developers.
His love affair with music began at age 11 playing drums to “I Just Called To Say I Love You” with his first band for the school talent show.
Weekend jam sessions turned into recording sessions, tours, production and composing for TV, film, games and commercials.
He soon discovered music synchronization licensing while pitching his band for an MTV show and dove head-first into sync and publishing. Prior to Dequency, Keatly was a founding partner and CEO of Riptide Music Group. Riptide is a sync-focused publishing company and record label representing songs by artists like Major Lazer, Foster The People, Selena Gomez, Migos, Quavo, Ziggy Marley, and Fatboy Slim.
“Music often leads tech innovation, and I’m excited every day to be building on the cutting edge. I believe that new tech sparks creativity and fosters opportunity for creators. I’m looking to connect with leaders working to drive this vision forward and shaping the future of music in the digital world.”
Please enjoy the show!
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Quotes From Keatly Haldeman on Music Synching and Dequency
“Sure, I just did this three-minute short. How hard could a two-hour movie be?”
“Half my life was really trying to build this custom composition company, and half my life was trying to make it with the band.”
“Oh, that’s interesting, we can make money,” because we’re trying to figure out how to make money. This was pre-streaming, this was CDs, but still, it’s forever been a problem to make money as a musician.”
“Traditionally, music publishers represent writers and then either own or administer the composition copyrights, and record labels own or administer the recording copyrights on behalf of the performer, the artist.”
“There is no collective organization in the U.S. that manages sync rights. Outside the U.S, there are some, depending on the territory. But in the U.S., it’s directly with the rights owners.”
“If that same play happens outside the U.S., if you don’t have a sub-publisher or someone on the ground locally who is doing that work for you, the chances are very low that you’re going to receive that money.”
“The exciting thing about web3, blockchain, crypto, is there is this sort of beautiful vision of direct payments with perfect accuracy, instantly paid, very low fees.”
“The biggest thing that’s the issue in the music industry is that we have a data problem. We have a massive data problem and we have a money flow problem.”
“Sync licensing is hard. Let’s just start there.”
“A sync license really is an insurance policy for the user to not get hit with a massive copyright infringement fine.”
“The majors, in every single territory, have the lion’s share of the membership. You know, between 65 and 75 percent of the revenue is majors, right? So, they benefit.”
“Twitch is a little bit different because Twitch has been fighting the music industry for a long time.”
“Twitter is in an interesting position right now. They just got hit with a 250 million dollar lawsuit by The National Music Publishers Association for copyright infringement.”
“But what happens is you get millions of users, and you get hundreds of millions of posts, and you can’t police all that unless you’ve built your systems the right way.”
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