Inside the Metaverse: Pico Velasquez on Multidimensions, Digital Senses, and Brand Strategy

Quotes From Pico Velasquez

“We have digital senses, our senses that already exist that can be translated directly. But I think that each of those can be extended to higher dimensions or different versions that cannot exist in the physical world.”

“You always have a gap between what the market is ready for and what is happening in the lab. There’s a lot of cool stuff happening that will be transferred at some point.”

“People start combining them in new ways. It’s like virtual Lego. Virtual Lego that you can use to build entire worlds and create a creator economy online.”

“There’s going to be all the versions. The physical world on its own, the physical that translates into the virtual, then the virtual that is an extension of the physical, and then the virtual that is just like an extension of the physical, the virtual until eventually is just on its own.”

“Do we actually need virtual shoes? No. But what does it mean to create an identity with virtual shoes? What else does that brand represent, beyond shoes? It represents a community. Go Supreme or go Nike. It’s not about the shoes, it’s about the community and trans-generational identity.”

“Web3 came is more than a concept, it’s an ethos, right? It’s about sharing, equal distribution, a more progressive, inclusive way of building communities and supporting products.”

“The four pillars are experience, commerce, community, and impact. Those are the ones that I mostly use in all of our projects.”

“What value are you providing to the users? Because if it’s just an experience for the sake of selling something, inside of the virtual space, it won’t work. If you think instead of what the value the brand brings to a certain community inside of a virtual world, If you start the brand thinking that way then you are kind of building a brand for the digital era.”

“Every time it becomes a little bit more personalized. It gives a really interesting feedback loop too, because the brand starts seeing what the users are creating, what they’re interested in, which feeds back into what they want to produce and what they want to design.”

“In architecture and city modeling, these types of simulations tend to be isolated. The future of cities is going to be modeled as optimized ecosystems.”

“Shifting that model around is going to be super interesting because if everyone’s a creator, we’re going to start seeing more things, more variability than we see now.”