Self-Driving Cars – AI In The Automotive Industry: With Provizio Founder & CEO Barry Lunn

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Self-Driving Cars

Self-driving cars will save lives, reduce accidents and save trillions of dollars in lost earnings.

In this video you’ll learn how. And you can trust our guest as he’s a founder using AI and 5D technology to make automation available to every driver. From as little as €200.

Barry Lunn is CEO and founder of Provizio, a startup putting AI and 5D Sensors in cars.

You’ll learn about the state and future of autonomous vehicles in 2025, the five levels of vehicle autonomy and why 5D perception technology allows self-driving cars to see 600 metres, even in thick fog.

Taking it further, you’ll learn about the technical and financial aspects of putting A.I. in a car. Spoiler: Sometimes saving lives isn’t enough for the automotive industry.

The economics and finance need to align. Car manufacturers have small margins and any addition eats into profit.

You’ll learn about data storage, processing challenges, and making advanced safety technology accessible to a wider market. 5D perception and radar are much less data hungry than cameras, allowing Nvidia chips to sieve through the data quickly and more efficiently.

The result is safer self-driving cars. Barry also shares insights on designing user experiences for these new vehicle systems.

Finally, you’ll get a tour of Provizio’s headquarters and see where the technology for AI driven cars is made. Barry, Jeremy, and Mark conclude by considering the broader implications of this technology for transportation and road safety.

Please Enjoy The Show.

The 5 levels of self-driving cars

There are 5 levels of automation in the automotive industry. They range from level 0 where you operate the car 100%, to level 5 where the human has zero control. You can’t buy a level 5 self-driving car. Even in California. Even a Tesla.

Barry Lunn outlines the five layers.

Level 0: The driver is in control at all times. Features are limited to providing warnings.

Layer 1: Assistance. Features are limited to steering, brake/acceleration support to the driver.

Layer 2: Partial Automation. Features provide supervised steering and brake/acceleration support to the driver.

L2+ extends operational comfort and safety.

Layer 3: Conditional Automation – The driver is not always in control or monitoring. Features include low speed fully automated driving.

Level 3+ means extended operational conditions.

Layer 4: High Automation – The vehicle can drive completely autonomously in certain GEO-fenced areas.

Layer 5: Full Automation – The vehicle can drive completely autonomously in any scenario. All occupants are passengers.

Why are most car companies are still at Level 2? What are the challenges of reaching higher levels of autonomy?

self-driving cars

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